Join The Local Buzz!!!

New movers are 10% more likely to switch Internet service providers than existing residents. New movers are 15% more likely to switch banks. New movers are 20% more likely to sign up for a new gym membership. New movers are 38% more likely to try a new restaurant. New homeowners are 23% more likely to start a family in their first year than existing homeowners.

New homeowners are 17% more likely to buy a new car in their first year in their new home. A new homeowner spends five times more on home improvement in their first year than existing homeowners. If you do anything for a home, then you would want to hit the person who just moved into a house before any of your competitors, right?It's really quite simple. If somebody moves to your target area, you can send them a postcard and you can send them a postcard before any of your competitors.

HVAC, plumbing, landscaping, any of those industries would do really, really well to hit brand new movers. You don't. Maybe you don't want to hit every single person that moves to the neighborhood. Maybe you only want to hit people with a certain home value. You choose the criteria and if you just want to send 150 postcards in a month or 500 postcards in a month, you decide depending on your budget.